How To Win Friends and Infl...

How To Win Friends and Influence People

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How to Win Friends & Influence People [Mass Market Paperback]
Dale Carnegie (Author)

Mass Market Paperback: 304 pages
Publisher: Pocket (February 15, 1990)
Language: English
ISBN-10: 0671723650
ISBN-13: 978-0671723651 Review:
This grandfather of all people-skills books was first published in 1937. It was an overnight hit,
eventually selling 15 million copies. How to Win Friends and Influence People is just as useful
today as it was when it was first published, because Dale Carnegie had an understanding of human
nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to
professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to
arouse enthusiasm among people." He teaches these skills through underlying principles of dealing
with people so that they feel important and appreciated. He also emphasizes fundamental techniques
for handling people without making them feel manipulated. Carnegie says you can make someone want to
do what you want them to by seeing the situation from the other person's point of view and "arousing
in the other person an eager want." You learn how to make people like you, win people over to your
way of thinking, and change people without causing offense or arousing resentment. For instance,
"let the other person feel that the idea is his or hers," and "talk about your own mistakes before
criticizing the other person." Carnegie illustrates his points with anecdotes of historical figures,
leaders of the business world, and everyday folks. --Joan Price

From Wikipedia:
How to Win Friends and Influence People is one of the first bestselling self-help books ever
published. Written by Dale Carnegie and first published in 1936, it has sold 15 million copies
world-wide. Leon Shimkin of the publishing firm Simon & Schuster took one of the 14-week courses
given by Carnegie in 1934. Shimkin persuaded Carnegie to let a stenographer take notes from the
course to be revised for publication. In 1981, a new revised edition with updated language and
anecdotes was released. The revised edition reduced the number of sections from 6 to 4, eliminating
sections on effective business letters and improving marital satisfaction.                                                
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